Your Google Consent Mode v2 CMP
Implement Google’s Consent Mode v2 to retain access to Google’s products and insights with our consent mode compliant CMP.
Our Consent Management Platform is preconfigured, so it seamlessly integrates with Google’s advertising platforms while meeting the requirements of Google Consent Mode v2 and TCF 2.2.
What happens if you don’t use Consent Mode v2?
If you missed the March 2024 deadline, Google will restrict the following actions:
- Collecting new data: Gathering fresh data concerning users from the European Economic Area or the UK for your Google Analytics audience lists.
- Sharing data with Google Ads: Sharing new data about these users with Google Ads will be blocked.
Our CMP solution will support you to:
Remove remarketing limitations
You will be able to engage in remarketing activities with new visitors
Increase Ad conversions, prediction and tracking
Enables Google in predicting and tracking your ad conversions
Decrease Ad spend
Reduce ad spend with heightened efficiency and targeting
Deliver strong campaign results
Transform your campaign success and deliver outstanding results using personalized experiences
Delivering compliance; building user relationships
Global compliance
Avoid regulatory fines with Cassie: the configurable CMP capable of handling high volume, complex data in real-time
Centralized consent
Connect consent across your technology stack with APIs to distribute user preferences in real-time across downstream systems
Cookie consent manager
Build multiple cookie banners to meet different legislations with advanced features like Identity Service to protect attribution
Comprehensive data management
Export all data on your terms, complete audits via RoPA and automate DSARs at scale with tools developed to streamline efficiencies
